Technology-driven personalized sleep: Hotel custom mattresses reshape a new wave of guest experience

The Healthy Sleep Revolution: How Can the Hotel Industry Enhance Its Competitiveness through Custom Mattresses?

As the global hotel industry transitions from standardized services to personalized experiences, mattresses - the core carrier that determines sleep quality - are becoming a key area of innovation in the industry. According to the latest released "Global Hotel Sleep Products Market Report", the customized mattress market is expected to grow at an average annual rate of 11.2% from 2023 to 2028. Behind this trend lies the urgent need of hotel groups to enhance guest experience and build brand differentiation.

The competition among hotels in the future will not only be about location and service, but also about sleep experience. Catherine Miller, the marketing director of SLH (Global Luxury Hotel Alliance), a well-known international hotel consulting agency, pointed out at a recent industry summit that "a custom mattress that can adapt to different body types, sleep habits and cultural preferences has become a new standard configuration for high-end hotels."

Empowered by technology, we create "personalized" intelligent sleep solutions for each individual

Foshan Zhiqun Furniture Co., LTD. (hereinafter referred to as "Zhiqun"), as a leading manufacturer of smart mattresses in China, is promoting this transformation through its modern R&D base located in Foshan, known as the "Furniture Capital of China". Zhiqun integrates functions such as pressure sensing, intelligent adjustment, temperature control technology and health data monitoring into the mattress system, achieving a leap from "standardized products" to "adaptable solutions".

"Our cooperation projects with multiple international hotel groups have shown that customized mattresses can increase guest satisfaction by nearly 30%," said Li Mingxuan, global business Director of Zhiqun. "For instance, the zoned support system we developed for a high-end resort brand in the Asia-Pacific region can automatically adjust the support force based on the guest's sleeping position and weight, greatly alleviating travel fatigue."

Sustainability and Health: The Dual Mission of Custom Mattresses

In addition to personalized experiences, environmental protection and health have also become important considerations for hotels when customizing mattresses. In its latest generation of products, Zhiqun has adopted recyclable memory foam, natural latex and eco-friendly coatings to ensure that the products provide excellent comfort while meeting EU environmental protection standards. Some of the partner hotels have also introduced mattress recycling programs, further promoting the green development of the industry.

"Healthy sleep is not only about comfort but also a process of physical and mental recovery," emphasized Dr. Chen, the director of the Zhiqun Sleep Research Center. "We continuously study the sleep data of people in different regions and optimize product design to help hotels provide guests with a truly restorative sleep environment."

Market response: Penetrating from high-end hotels to the mid-range market

At present, custom mattresses have gradually permeated from five-star luxury hotels to boutique hotels, high-end resorts and even high-quality mid-range hotels. Zhiqun holds a significant share in the mid-to-high-end business hotel market in China and has been rated as the most popular hotel bedding brand for many consecutive years. Its cooperative clients cover many internationally renowned hotel management groups, and its products are exported to markets in Europe, America, Southeast Asia and the Middle East.

"More mid-range hotel brands are introducing customized sleep solutions," noted Zhang Wei, an analyst in the hotel industry. "This is not only a product upgrade, but also a strategic choice for hotels to enhance customer loyalty by improving the core sleep experience."

Looking to the Future: Where will Sleep Technology Go?

With the further development of artificial intelligence and Internet of Things (iot) technologies, hotel mattresses in the future may become intelligent terminals that integrate health monitoring, environmental regulation, and even linkage with room service. Zhiqun Company stated that they are collaborating with multiple technology enterprises to develop the next-generation "active adaptive" sleep system, aiming to achieve a truly seamless and personalized sleep experience.

"Our vision is to ensure that everyone around the world can enjoy quality sleep," Li Mingxuan concluded. "Hotels, as people's 'home' during their travels, are an important setting to put this concept into practice." Zhiqun will continue to be committed to technological innovation to help the global hotel industry create a healthier and smarter sleep experience.

About Zhiqun Furniture

Foshan Zhiqun Furniture Co., Ltd. was established in 2009, with its headquarters located in Foshan, the furniture capital of China. It is a modern intelligent mattress enterprise integrating R&D, manufacturing and sales. The company has an intelligent production base and sleep research and development center covering approximately 40,000 square meters. Its products include hotel custom mattresses, intelligent sleep systems and healthy sleep solutions, and it is committed to becoming "a leading sleep product group in China and respected globally".